Founder, operator, builder for the Arab consumer economy.
I help founders build and ship products across MENA — from strategy and brand to AI-assisted product development. Currently building Wujha, Syria's experience discovery platform, ahead of summer 2026.
Work with meWhat I'm building
Wujha — وجهة
Wujha is Syria's experience discovery platform, launching from Damascus ahead of summer 2026. I'm building it end-to-end as a non-technical founder using AI-assisted development.
It covers the full operating stack: a consumer platform for people to discover events, restaurants, heritage sites, and places across Syria; a dashboard for organizers to publish their experiences, sell tickets, and analyze attendance and revenue; a ticketing system that handles everything from setup to sales to attendee management; and a companion check-in tool used on the ground for security and seating control.
What I do
I help founders and business owners take ideas online, get them in front of the right people, and make them actually run.
I build
Websites, online shops, MVPs, dashboards, internal tools. Bilingual or English-only. Whatever fits the business.
I set it up
The wiring most people skip — payments, tracking, CRM, automation, the systems that make a business measurable and ready to grow.
I run the marketing
Brand, content, ads, partnerships, social. Senior-level marketing.
Where I've operated
About
I'm Daed Kabbesh. Syrian, based in Dubai.
I hold a Bachelor's degree in civil engineering from Damascus, and I've spent the last eight years working in integrated marketing across the UAE covering brand, content, performance, partnerships, and creative production for tech ventures, agencies, and consumer brands.
Now I'm building Wujha — Syria's experience discovery platform — and taking on selective work with founders and business owners who need someone to handle the full layer between idea and operating business.
Contact
Let's talk.
For project inquiries, retainers, or a conversation.